In the digital world, creating quality software is only the first step. Many new features and products do not achieve the expected success in the market. This process helps you decide what to build and for whom, ensuring that your product actually solves a problem.
Why is Product Discovery important?
Betting everything on an MVP or end product can be costly and overdue. Adopting a continuous discovery mindset gives you a competitive advantage and can save you millions. It is critical to spend more effort on discovery than delivery.
Our Approach
At GlobalUY, we have a proven methodology for Product Discovery, divided into four stages:
Research & Analyze
- We understand the problem
- We research the market
- We build a product strategy
- We define the profile of your users
Wireframe & Sketch
- We explore potential solutions, focusing on functionality and information architecture.
- Validate user experience and interaction with the product
Design
- We design the look & feel
- Validate the user interface and the workflow
- We apply your brand's style guides
Product Backlog
- Create a prioritized list of requirements
- Estimate costs and plan development
Benefits of Product Discovery
It allows you to better understand the value of your product, delivering more value for the same budget by prioritizing requirements appropriately.
It also facilitates the discovery of new opportunities and ideas, and helps identify and address risks at an early stage of development.
We can insert ourselves at any stage of a project's lifecycle and provide the necessary input. From the time there is an idea to the time a user is happy with your product, and even after, there are many pieces needed to make the software work, and we know how to do them.
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